The power of #mobilefood is alive and well, bringing unexpected delicious moments to a town near you.

As one of our creators said in our trends report, “Mobile food meets you halfway. You don’t have to go to the restaurant, and the restaurant doesn’t have to come to you.” Whether curbside, inside or outside, new innovations in mobile architecture, are likely to propel and change the way we conceive of — and experience — dining space. Cubert, is a prime example of that.

As part of the Off the Grid platform, Cubert is a mobile, adaptable pop-up kitchen or retail showcase that allows clients to activate temporary spaces with style and ease. With endless options for customization and personalization, Cubert is designed to empower visionary creators of all stripes — from brands and innovators, to chefs and artisans. Cubert provides the flexibility to create unique mobile experiences in the most unexpected places, setting the stage for limitless possibilities.

This week, sushi and sashimi in the US are about to get a whole lot better, thanks to Japan’s largest fish distributor, Uoriki and Cubert. The company is bringing authentic fish from Japan to communities everywhere, beginning this January to select cities in the US! 

The idea for the sushi tour began in 2018, when Uoriki received a grant from the Japanese ministry to promote Japanese imports to non-coastal US cities. With Uoriki’s super-freezing technology and innovative processes, high-quality fish with minimal environmental damage is brought to the global market.

Starting from January 16, 2019, Uoriki’s Fresher Than Fresh Roadshow will visit cities with growing food scenes that could benefit from this traditional, natural, and sustainably sourced fish. Stops on the road:

Palm Desert, CA

Tucson, AZ

Phoenix, AZ

Las Vegas, NV